Why Your Infant, Toddler, Children Clothing Stores Needs An Online Presence
Ebay’s recently published a report revealing that 79% of small bricks and mortar retailers are of the belief that having an online presence has saved their business. This report, called the Online Business Index, suggests that these retailers can match or even out perform other online businesses when they have an online presence. Their online store matches sales, profit margins and prices of these other online businesses.
The report’s findings show that, far from being threatened by the rise of online shopping, bricks and mortar shops are able to compete on a level playing field if they branch out online. Far from undermining the high street, the online economy is increasingly propping up struggling bricks & mortar businesses.
Enterprising high street retailers continue to develop their online business and are rapidly joining the ranks of online businesses. In this way they can improve their offline income. More than half of every online business has a bricks and mortar store, and about 80% of those are experiencing improved sales and a more sustainable offline business because of that online presence.
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So what are the opportunities for you? The opportunity online is for retail and service-based businesses alike. 1. Reach new customers, having a traditional bricks & mortar shop can limit your customer base to a particular geographic location. Going online escapes all the usual confines of location and allows retailers and service providers to attract customers in other towns, counties and even countries! 2. Reach & engage with your existing client base online
Your existing customers are online. This means that they are susceptible to your competitors in that space, including online-only competition as well as bricks & mortar operators.
By engaging with your customers via digital channels including a website, email and social networks such as Facebook you can build your brand and ensure that you are front of mind when they are looking to buy. In these uncertain times when better than now to explore the online opportunity?
By using these various alternate methods, you will be able to easily and quickly contact your existing customers and attract new customers at the same time. Research shows that this e-commerce is very viable.
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