Has The Internet Affected Dance?
The Internet has absolutely revolutionised the way we carry out almost all of our day to day tasks. We can now maintain our bank accounts, pay our bills, do our shopping, get advice, carry out research and even socialise from our personal computers. But how has this modern day technological progression made an impact on dance? Has it made an impact at all?
You might not imagine that the technical world of the Internet could really have any effect on the active recreational world of dance. But you would be surprised. Take finding classes, for example. There are now websites worldwide designed specifically to aggregate information about classes of all types, ability and location and make it simple for people to find them. This has made it easier for people to find classes and for the classes to recruit new dancers.
The Internet has changed the way that dancers shop for dancewear too. It hasn’t always been easy to find a specialist dancewear supplier. It’s a very niche area of the clothing market and, as such, you would be unlikely to come across specialist dancewear shops on every High Street. Today though, the major dance brands sell their merchandise online making it convenient and simple for people to get hold of specialist dancewear from big brands.
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The Internet can also be credited with an increase in the amount of exposure that dance is receiving. Groups can, of course, set up their own website to publicise their performances. Most notably though, video sharing sites such as Youtube are seeing ever more videos of dancers. Prior to sites like this, we relied on the television for almost all of our video material. Now, though, individuals and groups who might otherwise never been able to do so, can video their routines and show them off to a global audience.
So while you might not immediately imagine that dance would be impacted by the Internet, there are ways in which it has been. As speeds get faster and more and more people get online too, it looks set to continue.
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