Using Social Bookmarking
A while ago, I wrote an article on Digg which is a social bookmarking site. From that, I have had a number of e-mails requesting more tips on other similar sites such as Tumblr and Technorati.
When it comes to social bookmarking, I have listed a few suggestions that you keep in mind for all networking sites:
It’s all about the headlines.
Headlines are powerful. They can be the deciding factor in whether or not Internet users to read the entire. As a marketer, you hope obviously hope they do, so you want to make sure that the headline is eye-catching and interest grabbing.
How do you stand out if you can’t format your headline text?
Make sure and use your targeted keywords; they are what Internet users enter to find your information. When they see your keywords in the headline, they know that they have found what they are looking for.
Do not forget to use intriguing words such as “free”, “secret”, and “discover”. Interestingly, these words never fail interest readers. I find myself frequently clicking on anything that says the word “free”.
Describe the article.
You may also want them to get a general idea of what the article is and what they will expect to learn from it. Now, you want to be very careful on this one, since I have seen a lot of marketers can go overboard on their description. In the end, they fail to deliver. Make your description specific and persuasive but don’t exaggerate and never lie. You do not want your readers to feel disappointed when they have finished your article. You many also want to pepper a few keywords in your article to boost traffic and page ranking.
Make sure your content is worth sharing.
The purpose of social bookmarking is to share information and increase traffic to your web presence. It will be going against the principle if the content you’re giving away is utterly useless, rehashed, painfully obvious or, worst of all, plagiarized.
When you want to share your information, keep in mind these questions:
* Am I giving new or fresh information?
*Will readers learn something out of this?
*Does this sound conversational and factual?
*Does in include nonsense opinion?
* Will I be proud to share this with others?
*Will others want to share this with their friends?
Make sure your articles are easy to bookmark.
Using websites like Digg, Tumblr, Technorati, and Del.i.cious have buttons that can attach your articles and allow Internet users to easily share them with others.
I will let you in on a secret: Ad2Action.com has come up with hundreds of templates that are not only easy to customize but are very easy to share. One of the tools for promoting your landing page actually contains these buttons for social networking websites! When you click on them, your landing page can be then shared to all of your subscribers in every social bookmarking site that you choose.
Before doing anything with social bookmarking, make sure you check out Ad2Action.com to enhance your web presence.. Unique version for reprint here: Using Social Bookmarking.