Facts To Consider About Women in Promotional advertisements
Posted in Marketing on January 29th, 2012 by Karri Owens – Be the first to commentWith a female model in advertisements initially started with promotions on products like alcohol and adult entertainment. The trend then spread like a wildfire in the market and is still being widely used although being exaggerated. It has become a compulsion now to experience a beautiful model in all types of advertisement, which sometimes seems unnecessary. They seem to sell anything from shaving gel to cars.
Many women right activists say that the women are being projected as merely a thing by such advertisements. Nevertheless the harsh truth is that advertisements featuring women is influencing viewers of all ages and advertisers have realized this. The advertisement begins with an attractive woman posing in seductive ways followed by the product or the service offered by the company. The beauty of the model already lures the client, so advertisers do not have to put in more effort to motivate them.
But there are specific drawbacks in using women models in certain advertisements and if a consumer is smart enough, it won’t take time for him to understand that. It is totally irrelevant to have a female model or an actress in advertisement promoting men products. Some really good examples of this point are showing a lady in axe deodorant commercial and comparison of an partially nude woman’s body to the body of a car. Second drawback is because of more concentration on the model, a person’s eye deserved by the product is not sufficient. The attention of the advertisement is lost.
Surprisingly only few male models advertises for male oriented products. Even a picture of a woman by using an Internet commercial seems not logical to some extent, as there are thirty percent of female online users and seventy percent of male web users, worldwide. To add to it, advertisers cannot explain why beautiful bodies bring success to advertisement.
Advertisements are convincing and motivating tool, which could leave a deep impact on the minds in the viewers and plays a major role in molding the culture and attitude of your companion. Expansive and extensive portraying of women in this manner merely reduces their image to an object of passion. Emphasis is laid only for the physical beauty of the woman like features, body curves. As soon as the commercial has been shot, using graphical technology, any type of imperfection of the body is altered which in a way sends out the signal that only perfect people are meant to use the product.
The businesses have a moral responsibility also inside the society. These commercials have a negative impact on the society and brings about problems faced for the common woman. The most important ill effect is the pressure on woman to obtain those near-perfect bodies. They get so pressurized they take the unhealthy way to reach the set goals. They develop eating disorders; their own health gets affected which may sometimes cause irreparable damages. And those who never make it to that point, face humiliation and obtain taunted by everyone around them. This leads to depression and other long-term psychological diseases.
According to researches and surveys conducted, most of the women vow that commercials lower their self-confidence plus they visualize themselves as unattractive as a result of image being portrayed from the perfect woman in ads. In the us, seventy-five percent of healthy females believe that they are over-weight. Half of the women populations are stored on some kind of diet program and nearly ten million women have problems with serious eating disorders. The load of a fashion model is twenty three percent less than an average weighed ordinary woman.
Advertisements haven’t spared women being beaten up. In the particular after shave lotion commercial, the history voice says that its important to learn martial arts because each man applies the company’s product, women around will probably be attracted and will pounce on him. At the end of the commercial, they show a male model kicking several women model that appear to have attracted to him. That is degradation of respect of ladies to the lowest level.
After all this exposure, women viewers identify themselves as the weaker sex. Some believe males decide their self-worth. Over exposure of women as sex objects have triggered cases of physical assault and rapes. Majority of the women are taking the wrong way to obtain those stick figures, that are results in diseases, sometimes leading to death. And most of this is caused by the advertisements that pour into the lives of innocent people everyday. Marketing ethics ought to be built to raise the status of woman inside society and give them the due respect however, not degrade them.
Have a look at the website SEO Arizona and their eBay Store Backlinks.