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Graphic design’s importance in a catalog is great as it acts just like an efficacious salesman. A catalog displays a range of products that enable a customer select a particular product after discussing with family, friends or colleagues. Hence printing and designing of the catalog should be attractive and compelling, so that customers find it impressive enough to think of making a purchase.

A catalog should always be able to highlight the products instead of making them look under-focussed. Therefore without any compromise, you should first concentrate on the colour scheme and layout of the major graphic elements so that the product pictures in the catalog do not look trite to the consumer. Modern graphic design software can assist you in working with a number of colours and gradients, and their colour selection tools can help you pick the colour palette that you are most comfortable working with.

Next you have to work upon the organization and placing of text on the catalog. Again, by making use of graphics tools, you can work upon a few alternatives with a number of fonts and colours to see what suits and what does not look good. The text should contain description in which a brief powerful summary of the products is given, with all their interesting aspects highlighted in least number of words.

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After the basic image and text components are finalized, one must focus on selectively adding attractive imagery to the catalog. Stylish graphic design with a touch of class will give an exclusive appeal to the catalog and will succeed in rousing the interest of customers in the products. Engaging an expert designer for such graphic designs is a great idea, though you can handle the task yourself if you have the needed expertise and creativity.

Graphic design software come with certain pre designed elements that can be effectively used to design your catalog with comfort and convenience. This will ensure that you get superior designs without having to work much on them.

Once the above mentioned steps are taken care of, you would need a good printing firm to print the desired amount of copies of the catalog for handing out to customers. You can let a designer from the printing firm recommend some final modifications on the catalog that you have created, as a professional suggestion always helps to enhance the results. Moreover, he can also let you know if the design would come out as good as it appears on a computer monitor.

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Have you ever considered that a brochure can be one of the most compelling of all your selling materials?

It is a simple piece of paper but the first impact that your booklet creates is profound. If it’s shabby and subfusc your prospect is left with the same feeling. This will weaken your business development.

Having a booklet professionally designed and published is a key to winning in a crowded market. Taking the time to make sure that your leaflet delivers all the key data in a way that is easily understood is something that only a professional can do.

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If you are just getting started in business you may be tempted to do your booklet yourself. When I first started in business I did everything myself – not a excellent choice. That is why it took me 12 years before I was even comparatively prosperous. Heed my warning – go professional from day one on your merchandising materials. They are an investment and not an expense. Professionally designed materials will deliver you customers and the cash flow to follow – the reason why you are in business.

A leaflet has to use eye-catching design. It has to be succinct in terms of the message and last but not the least, it must be successful in enticing people to make that call of action.

Here are three key design rules to follow when producing a booklet. Use them and you will see your results flow.

1. The cover:

The cover is your sales representative. Leaflets are quite inactive tools and you are not often able to ‘walk’ individuals through your brochure. So you need to excite people to read further. The cover is the starting point so must be tantalising and sharing the KEY values of WHY someone should read further. It should answer the WIFM question – What’s in it for me.

A good design company will show you at least three to four cover designs for your booklet. Take Apart these designs to examine which stimulates you the most. Ask your protagonists their opinion. Does the cover answer the question WIFM? If it doesn’t stimulate and answer the WIFM question, then skip to another design that works or get it redesigned. Taking the time here to get it right will pay bounties later.

2. The Content:

Once they are past the cover then the content has to become the sales representative. So once again, the pressure is on to be good. Do not opt for cheap inept content writers or ask the designer to write the content or worst still do it yourself. Instead make sure that a professional copywriter is doing the work. If your design company does not have a copywriter then employ one yourself.

Determine that all the main questions that a likely customer will have about your product are answered in a way that gets them to call you for more information. Do not go into ‘overkill mode’ and flood them with too much information at this point in time. Remember the brochure’s job is to stimulate and get people to call you.

3. The call for action:

If your likely client has read the brochure then you have done a good job. All you need to do now is give them a compelling reason to contact you NOW.

Having things like a free call 0800 or’00 number distinctly shown (in big letters) can make a huge difference. Having an email address is a clear bonus. Make sure these two are distinctly placed in large clear type.

Even give your customers a special voucher on the pamphlet or reference code can help. But above all, make sure that you add a clear call to action. One way to do this is to readdress the KEY value of your service to your prospect in a way that will get them to take action. Remember value is everything. People only purchase something that is of value to THEM.

4. The bit that got forgotten:

I did this on purpose and only said there were three points. Well the final point is the one that can get neglected. It is the ‘dummy’ one. Have you checked that you have these on your pamphlet:

Phone number | Fax number | Email address | Web address | Country of operation | City / area of operation | Company name | And have you proof read for typo and grammar errors?

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categories: advertising,marketing,brochure,graphic design,graphics,brochure design,marketing materials