Posts Tagged ‘coaching’

Outstanding Ways To Get Your Book Publicity!

Posted in Marketing on January 7th, 2012 by Annie M. Jennings – Be the first to comment

Would you love to learn how promoting books can be done by your own power? A way that you will be able to market what you’ve written and have sales? You have many different ways that you can head out and complete your book promotion with the tools that are free to you.

Many places are set up out there that will supply the tools needed to help with book marketing. All you need to do is read up and begin some of the ideas that are out there.

Or you can look for a company that will help with marketing books that you’ve written. Depending on what they offer and how much it costs you will most likely be better off doing the promoting yourself though. If you’re set on using a company though consider a few of them and compare prices.

However, to help you out here are a few of the ways that you can go about promoting books on your own. You can make up a web site that is based on you and your writings. Also look into signing up for several different blogs or social marketing places too.

Find out how you can get your books placed on different places like eBay books, or even Amazon. You have so many different options that can be used in promoting this work that you shouldn’t have a problem getting the word out.

Look for the places where your book is going to interest people the most. Such as a medical book is going to be received in the medical community better. While a romance will not create as much interest.

Find and use different blog and news groups that are out there to help create an interest in your work. Posting and promoting on as many spots as you can find. Allowing people to find out and read a bit about your book will help create sales.

As people read more about you and even sign up and read your blogs they will begin to watch what you write. Also providing friends and family with your link if they enjoy it enough.

Now that you have written a terrific book, it is essential that you have a book promotion team that can get you the publicity you need immediately! Discovering the strategies about promoting books will get you in front of your audience in record time!

Alarm Clocks And Online Collaboration

Posted in Entrepreneurs on November 21st, 2011 by Owen Jones – Be the first to comment

Have you ever bought an item of equipment that you thought could come in really handy only to leave it lying around for months because you could not work out how to set it up? Or not set all the features up, because it would have cost hours to read through the manual, which looked as if it had been translated by a machine anyway?

Many people have undergone the state of affairs at some time or another. I had an alarm clock once that had dozens of functions like waking me up at diverse times on the weekend to during the week and randomly choosing a radio channel every day to wake me up. It also had a feature with which I could train it to recognize some voice commands, but I could not be bothered with all that.

I just wanted it to wake me up whenever I set it. Video recorders are similar devices. How many times do you hear of individuals setting their video recorder to record a film only to get a soap opera on another channel? It used to happen a lot, didn’t it?

The point that I am getting at here is that the designers of these instruments have been told to put as many features as possible into them up to a price in order to be all things to all people. However, in making their equipment so convoluted, a lot of people decide not to bother using them at all and will avoid that make in the future, which is the exact opposite of what the manufacturers intended.

The next time you go out looking for some electrical gadget, you will say to yourself: “Oh, So-And-So, you need a degree to use one by So-And-So. I’m not buying one of those”.

So how can this affect you? Well, if you have to coordinate anything that you expect others to take part in or be enthusiastic about, try not to make it overly complex. I am not saying ‘dumb-down’, just don’t show off by putting all the bells and whistles on it merely to show that you can do that. People will not thank you for it, they will ignore your undertaking.

This has a lot of implications for on line projects where people can be thousands of miles apart but still be collaborating on a joint project from home. Open source programming is a fine example of this kind of work. The team leaders should keep everything as simple as possible if they want the maximum co-operation.

One technique that you can use to test to see if your venture is being understood is to inquire. It sounds obvious and it should be, but a lot of team leaders will not ask because they think that it makes them look weak and unknowledgeable. Again, in fact, the opposite is the case. A good team leader is not a despot; a good team leader is a good organizer and is thoughtful.

If you want to learn more about team building activity ideas, then visit our website entitled small team building activities to learn more.

Five Small Business Marketing Strategies To Get Affluent Clients To Love You

Posted in Marketing on April 15th, 2011 by Annette Bau, CFP – Be the first to comment

Most small business owners, consultants, and advisors desiring to get to the next level want to attract wealthy prospects and clients to their business. To make this happen, you need to create a small business marketing plan that includes presentation skills, media savvy, and marketing strategies that will make you visible to this discerning audience. The industry experts, at this year’s Affluent Summit, will show you how.

Small Business Marketing Strategies: Make one-on-one time quality time

A great small business marketing strategy is to connect with your ideal prospects and clients through storytelling. Storytelling is an effective method to deepen your relationships with wealthy prospects and clients, even if you’re not affluent yourself.

My colleague, Mark Satterfield, of Gentle Rain Marketing, is an expert at mastering the art of storytelling. He shares that this marketing strategy is a great way to attract wealthy clients, it is a non-threatening way of engaging affluent prospects in conversation at social events. When done correctly, the results are nothing shy of amazing.

Small Business Marketing Strategies: How to Sell without Selling

Selling without being sales-y, pushy or aggressive is an important skill if you want to attract and work with wealthy clients. Sid Walker of Selling Without Wrestling has been advising advisors and consultants that work with wealthy clients for nearly two decades. His low key approach has closing rations that exceed 90%.

Wayne Kelly, the owner of On Air Publicity and co-host of the Wayne and Jayne show, on KBS in British Columbia, shares insight’s you must know to build a lasting relationship with media sources, as well as what NEVER to do.

Small Business Marketing Strategies: The way to Sell without Selling

Selling without being aggressive, pushy or sales-y is a skill you need to master if you want to be successfully working with high net worth clients, shares Sid Walker of Selling Without Wrestling. He has been mentoring advisors and consultants that work with the affluent for almost twenty years. His low pressure approach has results exceed 90% proving the effectiveness of the strategies he teaches.

Small Business Marketing Strategies: Drive Sales with Relationship Marketing

In our interview, Richard Weylman (affluent expert and founder of the Weylman Center for excellence) explains that average advisors spend only three hours a week prospecting. However, top advisors devote 18 hours each week (6 times as much!) to this endeavor. He recommends that advisors and consultants replace their USP (unique selling proposition) with a UVP (unique value proposition). He also recommends that your small business marketing strategy should be to focus on relationship marketing. When you take the time to learn about your clients and prospects, show them that you care, and deliver solutions that solve their burning desires and top needs, and the best news is that you will likely remove any potential competition.

To really branch out and get all the affluent clients you desire, it helps to properly leverage TV, radio, and social media.

While most advisors and consultants connect with prospects and clients one-on-one, according to Dr. Topher Morrison (the best-selling author of Stop Chasing Perfection and Settle for Excellence) that may not be the best option. He shares that mastering the art of presentations for small groups, as well as large, is critical. When you connect on an emotional level with your ideal prospects, they will be lined up to work with you.

All of these affluent experts-along with seven others -will be sharing their small business marketing secrets at this year’s Affluent Summit from April 11-15. This innovative, Web-based conference is a must-attend for anyone who desires to have more wealthy clients. To reserve your spot at this exciting FREE event or to learn how to access the interviews after the event is over, simply register online at AffluentSummit.com.

Small business owners and consultants go to: MillionDollarMarketingPractices.com

A Special Way To Show How Much You Appreciate Your Coach – Give Him A Customized Gift!

Posted in Home Based Business on March 20th, 2011 by Madelyn R. Cervantes – Be the first to comment

There might come a time when you want to let your favorite team coach know exactly how much you appreciate them. If you buy a present, make sure it’s a coach’s gift, and a highly personalized one at that. That is the only true way of showing him the full extent of your feelings and having him treasure it forever.

Picking out a timeless present from the large range available, should not pose a problem. It is a good idea to choose something that would make for the perfect autograph Take care to choose something that will be cherished and kept until the end.

For example, you could give mugs, cookie bouquets, mini basketballs, soccer balls or anything along those- sporty- lines. And keeping the personalization tip in mind, throw in some team photos and signatures to increase the emotional value.

The present does not have to be limited to being covered with names of team players. Other coaches and team patrons could write their names on it for extra flair and perhaps you could write the name of the coach and his favorite sports players. 


This will make an ideal present to the coach and will show him, without a doubt, exactly how much you appreciate his work.

Or maybe you could present him with a plaque, which would have been practically custom-made if it has the coach and players’ names on it. 


Forget the word practically, and really go and get something custom-made. This way you will have the ideal gift based on exactly what you want and will also be able to show your good tastes in picking out a gift. 


Also, since you understand the coach better you will not have much trouble picking out something with greater personal appeal. Instead of opting for something commonplace like a gift card, you will be giving him a highly personalized gift with much more appeal.

Refer to more writing pieces penned by this author about topics such as auto cash funnel and game copy wizard scam.

The Reason For Giving Discipline To Your Kids

Posted in Home Based Business on March 8th, 2011 by Dana Cooper – Be the first to comment

People usually think that they should not confront their children for anything they do. This is a mistake which can have lifelong impact on the child’s life. The impact of such mistakes although may remain dormant for years.

All parents want to have a loving relationship with the children and in doing so they forget to teach their children discipline or in other words get confused between being caring and lack of discipline.

Children if given all the freedom to do what pleases them cross the boundaries. This is a very irresponsible act from the parents’ side. Being parents they must decide for their children about what to do and what not to do.

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Parents must understand that their children should know the consequences of breaking rules and regulations. All children definitely must have limits on their activities. Children actually need rules though it may sound strange to parents. Rational limits on children make children not only understand the limits but also gives them the feeling of being protected. Experts even claim that such rules and limits make the children believe and feel they are more loved in the long run.

It may be difficult for parents for saying no to the children’s irrational demands because of the trend of agreeing with the children in everything they do. But we all know about the spoiled children who are the result of this mistake.

Those who cannot make their mind to set limits on their children must think about why they, as parents should do something and why as youngster t heir children shouldn’t. This will help you realize the need of limits on the children.

Those who love their children in a true sense will agree to the point that though it is hard to keep a child’s behavior with in a boundary, the impact of this act is more important than the efforts made.

Everyone should know that human has no knowledge of everything. We therefore must seek knowledge from all possible sources to make our children’s life trouble less and smooth.

Besides family, this author also frequently gives advice on forex trading signals and wedding toast.

Benefits Of Using Radio Publicity For Promotion

Posted in Entrepreneurs on December 20th, 2010 by Annie Jennings – Be the first to comment

One of the most widespread and the oldest live broadcast system is the radio. Over the past few decades it has seen a lot of turbulence and has still managed to hold its ground. Today it may not be the most sought after medium, but it still has a very strong presence. With loyal audience and unique impact, radio publicity is one of the best ways to get your message through in the modern world.

For any medium to be effective it must reach a lot of people and the people should be able to get that information easily. Radio signals are broadcasted everywhere and hence they can be captured in a wide range of locations. The other aspect is the receivers which are equally common and inexpensive today. In fact, cell phones, handheld music players and even car audio systems have radio feature as a norm today. This has really made radio very popular.

As people can access radio signals anywhere, they tend to listen to it at times when they cannot do a lot anyways. This is the best time to get your message through to the people and engage them. There are two common ways promoters exploit this reach of radio. The first is the standard option of player advertisements between shows; this is done in television too.

The other more effective form of publicity over the radio is the use of interviews and talk shows. There are many radio stations that have talk shows catering to wide range of topics. As a promoter, if you are in the right domain, you can use the talk show appearance to boost the popularity of your product or service.

The advantage of using radio talk shows as a publicity medium is that the audience for the show are people who share some interest in the area of your product or service. An educated audience is great; as the message would be more effectively delivered. Besides, the talk shows allow a person to talk at length and explain the concepts better. Individuals like authors and gurus or thinkers can promote their books or message well using radio.

From the economical perspective, the radio based publicity is very cost effective too. If the individual is taking part in talk shows, there is no investment in creating advertisements. At the same time there is no need to pay for playing the advertisement repeatedly on air. A simple appearance as a guest in a talk show can deliver the message better than replaying the same ad multiple times.

The best part about radio shows is that there is no need for physical presence. As this is an audio medium, it is not odd to have the guest join in over the phone. Similarly, the audience too can interact with the host and the guest over phone. This gives a good platform for people to connect which is invaluable for thinkers and authors in particular.

All in all, the radio is a very popular broadcast medium. It has a wide reach and the right components for targeted advertisement. For individuals it is a cost effective alternative too.

Locate more special reports on radio publicity and book promotion at the famous and action-packed Annie Jennings PR book and radio publicity website. Get fabulous radio publicity and author book promotion today.

Electrify Your Marketing And Advertising Programs With Great Communications

Posted in Marketing on June 9th, 2010 by Randy Siegel – Be the first to comment

“Smart marketers earn consumers’ trust when they are willing to self-disclose,” said Randy Siegel.

Not happy with the impersonal quality in their daily lives, Americans are seeking to reconnect and construct stronger relationships. “In all walks of life, we see a trend toward wanting to convert impersonal transactions into individual relations,” reports famed futurist Daniel Yankelovich.

Connection, or the feeling of belonging, is one on the top three human requirements, according to psychologist Abraham Maslow, following physical demands. In our well-fed society, almost all of our physiological and security needs are being met, but for many the need for connection is just not, and intelligent businesses are responding.

The image of company these days is getting altered, says futurist Faith Popcorn in her bestselling book Clicking. “Business will be no longer seen like a war for being won by trouncing the competition, but viewed as a complicated mosaic to become developed, one relationship at a time.”

Sharp marketers forge stronger connections with their constituents by building deeper relationships that result in confidence, and this confidence in is built on the four Ps of higher voltage communications.

Personhood: Personhood calls for businesses to be self-aware, self-accepting, and self-disclosing. In order to be self-aware and accepting, numerous entrepreneurs use a tool known as “gap analysis.” During a gap analysis, research is conducted to decide if a company’s current reputation matches the one desired: if it doesn’t, further research is essential to come across out why. If it’s mainly because of consumers’ perceptions, internet marketers know they should do a far better job of advertising, and if it’s a real dilemma, they comprehend changes should be created.

Personhood also involves becoming authentic, and following the corporate scandals of 2002, becoming authentic has never been so important.

“In the recent environment, it is time for brands to rethink their simple brand foundation and contemplate adding a pillar to rely on. They need to clarify their company’s values and synchronize them with their customers’ values,” says Ed Keller, CEO of RoperASW, one of the world’s most respected market research firms.

Smart internet marketers earn consumers’ trust when they are self-disclosing about themselves. A great example is when Jaguar confronted its reputation for mechanical issues and turned its business around by promoting, “We kept what you loved. The rest is history.”

By putting a face on a product, issue, or organization, substantial voltage marketers use personhood to personalize their solutions. But a pretty face seriously isn’t sufficient; these are also using storytelling.

“The electricity of the story is upstaging the power of the sound bite in advertising,” writes Melinda Davis in her book The New Culture of Desire: Five Radical New Strategies Which will Change Your Organization and Your Life. A good story is more personalized and credible than a contrived advertising slogan, and we will bear in mind a story long after a catchy tagline has faded from our memory.

Dave Thomas of Wendy’s, Scottie Mayfield of Mayfield Dairies, and Chrysler’s Lee Ioccoa are great examples of how entrepreneurs have used personhood to promote products. These CEOs are comfortable talking about themselves and are able to connect their stories to customers’ wants. Personalizing and storytelling work simply because they help folks form emotional bonds with the company and its goods.

Learn more about business coaching training. Stop by Randy Siegel’s site where you can find out all about executive leadership coaching and what it can do for you.

Quick Tips On How To Be A Radio Or TV Guest In Demand

Posted in Entrepreneurs on May 5th, 2010 by Annie Jennings – Be the first to comment

To be a great guest you need a top notch set of media skills and knowledge. With radio and TV, you reach so many people that if you are not ready that is, prepared, you may not be able to make your publicity pay off for you. Here are publicity tips to help you do a great job. The tips include how to look and sound like a polished pro, tips on how to be promotional during the interview and etiquette tips to add to your success.

Tips! Don’t try to influence the producer’s or journalist’s original story or segment idea, even if you think you are helping. Give the media what they want. Usually these segments and stories are created by other editors or executive producers and the media you are speaking to does not have the authority to change the segment or story. They know what they want and want you to cooperate. If you have the point of view they are looking for, perfect. If not, it’s best to say no to the media rather than try to persuade them to do something different from their original plan. This way, they can book the segment and move on to the next segment. Stay on target, give them what they want if what they want is in your area of expertise, and don’t go off on any tangents. Stick to the script and they will come back again next time.

Here is a rule never to break: Never cancel an appointment or segment you have agreed to in advance. That’s right, you just cannot do this. Once you say yes to appearing as a guest on a segment, the entire supporting crew gets to work preparing and coordinating. All system go, you might say. If you suddenly cancel, a lot of people are affected and you put your media contact in peril. It was their job to secure the expert or guest and they have failed to do so. All in all, everyone gets in trouble including you. You have lost your credibility. So, say yes only when you mean yes. Never commit to a media opportunity and pull out as that will follow your publicity career.

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Prepare your talking points in advance of your pre-interview or interview with the media. This way, you will appear to have command over your area of expertise and knowledgeable about the issue under discussion. You will avoid stumbling for thoughts or concepts. If the media doubts your ability or expertise in the pre-interview, they will not use you for the placement. They simply have no choice. Their job is to book top qualified experts and if you indicate you are not that, they have to move on. Everything you do is evaluated by the media with the thought in mind – is this book author or expert the perfect expert for the story or the segment? You can make the media contact confident in choosing YOU if you are ready and prepared to discuss the topic. Create at least five discussion points on the topic before you speak to the producer or journalist.

Always make sure the media can contact you quickly. One big beginner mistake is to miss the media’s call once you have made contact. The media must move quickly and being able to pick up the phone, call your cell and connect with you is imperative. So, if you are expecting a call from the media, set it up in advance that you will take the call when it comes in. Nothing is more frustrating to the media than to not be able to get in touch with their guest at critical times. Keep your cell phone on, answer it and be a great guest!

Discover more strategy on how be the media’s dream guest. If you want publicity on TV or publicity on radio, learning the skill set of an experienced and professional guest is critical. Experience tremendous success with your publicity and promotion strategy by learning the professional skill set of a great guest. Find out how!

How To Create Instant Success In Business

Posted in Marketing on March 21st, 2010 by Annie Jennings – Be the first to comment

Is creating business success really a secret formula? Or is business success a solid strategy that everyone can know about and access? Find out about how to create a rock solid business model that is successful because it understands its target market.

The Rules Of The Game:

Rule #1: Pay attention to your clients and not your competitors as your clients will tell you what you need to do to be successful. If you are not offering the right products, your clients will go elsewhere. So, the question is, what does the client want? Well, first thing, is to realize how your client makes money and create services that help them make money. Don’t spy on your competitors. You want to creating your own products and services so you can truly understand your market place. If you are too focused on what others are doing you may miss opportunities to create top notch products of your very own. Remember to trust yourself.

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Given the opportunity would you rather work with a name brand or someone you have never heard of? Most people like certainty in their decisions and will want to choose the name brand as it appears to be a better investment for themselves. Be the name brand. Be someone they have heard of as it will be easier to land new clients fast. Confidence is a big deal in choosing a company. If clients feels you can do the job and have a reputation that’s good they will be more likely to work with your company, rather than a competitor without the power of a name brand behind them.

Rule #3: Everyone loves a guaranteed deliverable. Be the firm that offers products or services that deliver what you promised your client. Everyone wants to buy the better mouse trap. You make the connection between your services and your clients’ success, you’ll get lots of business. The fastest way to create a non-stop flow of new clients? Guarantee your outcomes. No one pays unless they get the deliverable. WOW, sounds risky right – exactly. But also ignites a tremendous drive to creativity where you immediately see the flaws in your plan, in the services you offer.

Rule #4: Be the best in the business: Only sell products or services with clearly defined set of deliverable and guarantee the outcome or you don’t take any money from the client. Think about this: What if General Motors came out with a new business philosophy that goes something like this: If you buy a car from us, we guarantee your car will last 10 years or you get your MONEY BACK. That’s right, full fee returned. What do you think would happen? All of the “break down glitches” would be defined, redesigned and protected. No cars break down, everyone is happy, GM takes over the market….. all because it was unafraid to make the promise of a deliverable with a guarantee. Hey, would you buy a car with the guarantee that is anything went wrong with the car you get a brand new one? Hello? Yes, I would. Because, guess what? That car would be perfect. No flaws, no errors, just perfection in motion.

Discover additional resources on creating a successful business strategy along with an internet marketing strategy at Annie Jennings PR. Enjoy tremendous success in your business. Implement publicity, branding and marketing strategies that showcase your assets. You can achieve your desired outcomes.

The Characteristics Of Very Successful People Revealed

Posted in Small Business on February 27th, 2010 by Annie Jennings – Be the first to comment

What is the secret mindset behind successful business professional? What do they know that you want to know so you can achieve your own unlimited potential? Find out what successful book authors, speakers & experts that have in common so you can live your dreams and reach your goals. Business professionals use many resources including publicity, promotion and branding and then turn their media outreach into a huge competitive advantage, mega new clients & highly paid speaking events, plus earn big money for themselves.

Successful people know that they have to take responsibility and follow it up by taking action. You are limited only by the intensity of your commitment and by your knowledge. In other words, commitment without knowledge can equal frustration and limit your potential. The idea is to add the right knowledge to your ambition so you can climb the ladder for yourself. Those who make it big believe certain things and do certain things to back up their beliefs. They are ready to invest in themselves. They believe that they are they best investment. Successful people create a business model that meets the demands of their target market. Successful people are ready for action, they are committed and they are willing to go for it with gusto.

Showcase your knowledge. Showcase your talent using media outreach. Your clients will love seeing you out there in the media sharing what you know and commenting on the issues. They like to know they are working with and hiring a pro. By doing publicity, marketing and promotion, you let your clients get an idea of your knowledge, wisdom and experience. You client will want to hire you. Clients want certainty. They want to hire the best. Their choice is not always about how much for you cost but made by how you can help them.

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Don’t be afraid to give the good stuff in your commentary and content. What you say and how you say it is how you will be evaluated. If you pack your publicity, interviews, events, websites, newsletters and marketing materials with high quality information you will be thought of as experienced, talents and smart. Always be accountable to yourself and blame no one for your failures. Keep in mind that you are in control of yourself. No one else can create sustainable success for you.

Stay positive with a great attitude. Take part in good publicity, marketing and branding strategy to help propel you to all new levels of success. Stay confident and stay consistent. No starts then stops. Consistency over time creates the great successes. Believe in your gut, your instincts and make choices based on what feels right for you. And enjoy. Enjoy your work in your sure sign that you are living your destiny.

Access additional business promotion tips for your ultimate success in business and in your life. Find out how to use publicity, promotion, book promotion and marketing strategies to achieve your potential now. Get a totally unique version of this article from our article submission service