How to Reclaim a Damaged Online Image
Posted in Marketing on January 2nd, 2011 by George Harvey – Be the first to commentThe World Wide Web is now home to competing businesses who want a share of the vast online market. A stiff and often cutthroat competition has a tendency of getting ugly at times. And cyberspace has a lot of that lately.
Anything can be said in cyberspace in blogs posts, forums, online consumer reports and product reviews, ezine articles, or social networking websites. And these statements can easily put a smear on your reputation online if they get increasingly malicious and offensive.
Having presence online puts you at risk of every slander and libel thats easy to propagate online. If left uncontrolled, they have a sure way of spreading and ruining your reputation. Youd be left wondering why your business is not generating the healthy revenue stream it once did. Its no longer surprising that businesses turn to reputation management online to protect their name and maintain a healthy online presence.
But before you can address the situation, you need to account what things people can do against you. Its like going to war. You need to know how the enemy fights and what tactics they use so you can effectively counteract it. Slander and libel are, as of this writing, are two of the most widely used methods. Defamation slander is the use of broadcast materials in oral form to tarnish a reputation. On the other hand, libel makes use of a fixed media to express negative statements against a certain name or brand. Both of these will result in defamation of character.
When launching into a program to manage online reputation and brand protection, you can take on a few strategies, each suited to the nature of the attack against you. See for yourself which one is best.
First, if your vigilance brings you to a few unflattering posts or blogs about you, you can opt to ignore them as most netizens would consider them as mere unfounded ramblings online. Now, if they happen to come more often and are viral posts from high page-ranking blogs and social media sites, it will be irresponsible to not do anything about it and merely hope they go away. Thats often the start of the defamation slander, which can nibble away at your reputation. If you do nothing from the start, the damage could go beyond your control.
Taking the more expensive and time-consuming legal course is an aggressive route, but take note that theres never any guarantee of wining. At the end of the case, you may win a significant amount of compensatory damages, as well as getting the offending content down by judicial fiat. But after all the unabated slander and libel while the court is hearing the case, you could already be bankrupt with a reputation as dead as a dog.
Theres one strategic and sure solution that makes the best business sense against defamation of character online – search engine reputation management. It uses the same SEO techniques to increase your site visibility while neutralizing malicious online content. With this method, you can knock down the offending sites in the depths of search result rankings where nobody would bother looking. Having the right company to harness these tools, coupled with a prevalence of positive content online, can assure you that no offensive content linked to you will ever surface at the top ranks of search engine circles.
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