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Walter Keichel’s book ‘Lords of Strategy’ delves into the ‘secret intellectual history of the new corporate world’. Fifty years ago, strategy was not a matter of mainstream enactment but in the 1960′s the corporate world was turned upside down by cutting edge business consultants: Bruce Henderson, founder of Boston Consulting Group, Bill Bain, creator of Bain & Company, Fred Gluck, Managing Director of McKinsey & Company and Michael Porter, Harvard Business School professor. These men transformed the way we look at business and the way business and finance are taught in universities all over the world. The element of strategy that is now so pervasive globally had to evolve from conceptual to theoretical to template tactic to exercisable and strategic.

The, now considered, ‘old school’ corporate strategies initiated a footing for economists such as Milton Friedman to construct economic skyscrapers that cast shadows on other economists that were unable to make the transition into this new order of economics based on a revolution of clarity out of the chaos that once was.

The four lords of strategy and the economic genius of Friedman were able to take theories and make them reality with localized and customized insertion to bring order to a streamlined process that acted as a lifeline to corporate entities and international trade. Today, the concept of ‘strategy’ has been injected with philosophy, subconscious mind mapping and subliminal implementation to literally inject a region with virtually ‘hypnotic-style’ persuasions to almost force the hand of the consumer. The new lord of strategy is Princeton Corporate Solutions, CEO James Scott.

James Scott is a rare breed of right brained communicative and left brain analytical with a natural instinct for psychology that has landed him at the forefront of the Western ‘Zeitgeist Economics’ movement as he has become the face to one of the most intricate and complicated forms of strategic political economics that enacts a mind-blowing simultaneous delivery of psychological profiling, subconscious concept activation with included and customized cues to accompany an agenda for senior political message delivery, tactical economic formula, personality profiling with individual category implementation actions for buying triggers and combat oriented maneuvering to act as sample execution in the pre implementation testing phase and yes, we are still talking about economics.

James Scott operates on both corporate and political landscapes of global economic strategy and is by far the most advanced in tactical application and crisis economic turnaround. Scott is known to have studied and mastered the early philosophies of Fan Li, earliest economist and advisor to King Goujian of Yue (r. 496 BC – 469 BC) known for his ‘buy low sell high’ system in the feudal agrarian society of ancient China. Scott’s process of unified political economics is also reminiscent of Aristotle’s work ‘Topics’ which examines the theme of human production and further examining the subject of politics.

Aristotle theorized but couldn’t solve the riddle to the harmonious blend of economic and political but James Scott was the first to master this concept and has become the economist that has accelerated so far ahead of the pack that his capabilities and collective collaboration of multifaceted strategies are beyond what even the most technical leading economists can even grasp, let alone implement.

Let us not forget the ancient masters who also provided the building blocks for where we are today such as Xenophon, Lakshmi Kant Jha, Richard Cantillon, David Hume, Thomas Robert Malthus, David Ricardy, Adam Smith, John Stuart Mill and the list goes on. Economics is going to continue to evolve and give life to formulas that will continue to stabilize economies and corporations while bringing clarity to the chaos that exists within the political sector with taxation, job creation, buying patterns and deficits. Economic evolution is what will bring peace to warring countries and a livelihood to those in poverty while assisting developing nations with first world entry.

Have you read The Lords of Strategy, how about This Master ?

Internationally, the top business strategies firms and corporate consulting firms are in the United States yet operate here and abroad. The Top Ten firms when taking into consideration globalization capabilities, governmental client base, regional rebound power, corporate ‘Who’s Who’ client base and overall exposure would easily be McKinsey & Co. based in New York, Bain & Company out of Boston, The Boston Consulting Group, Monitor Co. centralized out of Cambridge, Arthur D. Little, the omnipresent Booz Allen & Hamilton, newcomer Princeton Corporate Solutions a recent transplant to NYC from Philadelphia, Mercer Management Consulting in DC, AT Kearney in lonely Chicago and Mitchell Madison Group, another New York Madison Ave veteran. These companies have their strengths and weaknesses.

One universal strength is that they have unique and targeted niches. They are lean and mean and able to turn on a dime when making a decision. From an employment perspective these companies have more downside than upside. If you’re considering working at any one of these firms expect long hours, seniority rule (last to be hired is the first to go) which works out well for those that can hide behind their desk and duck behind the computer monitor when management comes by to lower the hatchet on the non-performers and rookies.

If you’re looking to hire one of these companies know what sets them apart from other firms and why you are paying the premium for their efforts. The Boston Consulting Group specializes in strategies consulting known for creating matrices and diagrams to clarify issues, Bain stresses that all its strategy recommendations must be immediately useful totally customized around the client, McKinsey & Co is focused mainly on the ‘long term’ strategy that builds traction over time best suited for those experiencing current organic growth and want to maintain it with a plan that will begin to yield scalability results a year or two down the road. (note: McKinsey & Co. is a hiring giant with over 9,000 consultants globally.

Princeton Corporate Solutions is a small firm with massive international exposure to senior governmental officials. Their unique blend of economic/political regional and corporate turnaround has made them one of the most powerful micro-corps on the international scene. (note: it’s pointless to try to engage their HR director for a job because, as difficult as this is to believe, they don’t have a human resource department, if you’re the best in your field of expertise, they’ll find you, spooky.)

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There is a world that exists within our world; a place where chaos is king and puppet masters reign supreme and misdirected remaining populace just beg to be controlled. This flip side to common conscious reality is the corporate and political strategy of ‘chaos’. What? That’s it you say? You may not appreciate the power of comprehending this alter existence so let me explain.

Within the confines of chaos lies the origin of man’s nature where the concept of leadership and subservient coexist in harmony because there is order within clearly defined positions. The principal is typically invisible and the acquiescent are voluntarily exposed to satisfy the subconscious need to appear to his colleagues as the organizational power head. It is the artificial fulfillment of this need that perpetuates the process.

A commonplace application of this perception is with a manager in a corporation. Within the minute immediate access to those below the manager, he is the zenith of this structure but the reality is he is subservient to the VPs who are under the thumb of the C level executives who are hand puppets to the board of directors who are held liable to share holders and the stratagem of order in chaos is just getting started.

The group with the loudest voice in a corporate structure are the shareholders who in turn are typically the meek mild ocean of marionettes and the circular mind bend continues. The interdependency of this wheel now becomes obvious and the third source of influence to this model is introduced.

This wheel has an outside source of influence that is more powerful than the elements within the wheel as it is the ‘agenda’ of those who capitalize off of the perpetuation of the disarray that keeps those confined to the circle with foreheads to the grind stone unaware that they have the ability to look up and be liberated. The ‘agenda’ influence injects the ideas and concepts that enable this environment to exist and without it there would be now stimulant to pressure intellectual, scholastic or professional development.

The actual masters of the structure are an ever-revolving collection of global alliances possessing diversified interests that are interdependent and continue the perpetuation of this universe such as political leaders with the need to create jobs within a region, a consolidating organization aiming to capture a controlling majority of an industry etc. and just as you guessed, each of these leaders are accountable to another structure and so the quantum mechanic, socio-economic hierarchy is the stimulant that perpetuates our inter-reliant existence.

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The undertaking of a corporate start-up is as American as apple pie and denim jeans. Start-ups come and go like the tide but for a very small, in the know group of beneficiaries; they can attribute their successes to a group of five power-brokers that are responsible for some of the most earth shattering mergers, political movements and corporate turnarounds in modern economic history.

These specialists offer the upper echelon solutions and bedlam tactics that can disrupt entire economies, influence legislation and make hand puppets of any lobby or special interest group of their choosing. The weight that they bring to pull off such crushing power plays is a track record of secretive and innovative strategies of crisis management via chaos induction, contacts that elevate beyond presidential to the global economic and institutional movers and shakers that influence everything we do. Call them the Illuminati or call them our saviors, one thing that can’t be denied is the obscene intellectual level and macro effect that they wield like psychological hand grenades.

One of the youngest in this ensemble of globalization demigods is James Scott with a small, virtually invisible boutique consulting firm called Princeton Corporate Solutions. With a client roster populated by past and present presidents, Kings, Queens, global governmental elites and corporations that shape our future economy his skill set is both extremely diverse and all together confusing; that is unless you can see the bigger picture of what it takes to spin scheming webs in the ears of those who you and I perceive as the controllers who are, in reality controlled by this minute group of chaos strategist.

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What I’ve seen is both spooky and shocking. The eclectic combination of political and economic strategies and blanketing influence in the arsenal of James Scott would lead one to think of all the conspiracies of on the web and Saturday morning secret society episodes on the SiFi channel. Could it be true that the world is actually controlled by a handful of men sitting in a room in Switzerland playing with us like gods and overlords calculating our every move and setting up roadblocks to guide us like sheep to the slaughter? When I think of James Scott and his small group of colleagues and power-brokers I am both in awe and disgust. Being a 34 year old with no traceable background (actually no one even knows what country this guy is even from, rumor has it he’s German but grew up in the United States) or political/corporate mentors for this rapid assimilation into the who’s who in international econo-political elite, I am beginning to believe that reptilians control our planet (obviously, that’s a joke, but how does someone come out of nowhere and become one of the most commanding strategist on the face of the planet with the contacts to overturn legislation and actual governmental elections not to mention taking a company that has never been on the map and making them the face to an industry like he’s done so many times.

And after the awe comes the anger and frustration when I think about the question of ‘how much money and power does a person need to be content and from where this twisted and almost sickening obsession with power and influence stem from?’ When you acknowledge the reality that there are invisible hands that dictate the positioning of political movements and economic chaos, success and failure and all the in-between it is a combination of liberating and all together frustrating. Strangely liberating in the sense that one is led to feel as if the weight of the actual ability to influence is taken off one’s shoulders as the ultimately have no real effect or say in the fate of their future while this is frustrating because it is human nature to feel the need to control the environment around them. I have studied this man, his company and the organizations that he works with and again am angered by the obscene control that one man can have over an international population. I am constantly steaming with emotional rage when I research these back room, closed door meetings where in an hour an agenda is set that will affect my children’s future, my life and the lives of those around me. What gives them the right? How does this happen where we lose control so fast with no fight from the public?

Part of me wants to give up and throw in the towel, the other part of me longs to be part of this illuminated assemblage of those who have stepped up to take control and bring a structure that unites the political and economic elite in today’s ever changing domain. So many times I’ve found myself sitting down to put together an article exposing this Illuminati group as puppet masters, evil doers and all together self-appointed gods of men but when this emotion driven ’cause’ is interrupted with the reality that these men are the oversight for out of control, power hungry political groups and econo-corporate monopoly junkies I can’t pick a position to guide the tone of the article.

We are angered by the power and influence that these men have over us but seriously, where would we be without them? Where would our economy be without men to step in with the instant legislative control to keep economies moving or to keep one particular political organization from turning our country into a principality controlled by a dictator? At the end of the day I think my real desire is to be part of the process and to be the overseer of the overseers and it all comes down to ‘control’. Isn’t that really what you want? This article will be the first of many as I am able to accumulate more documentation and facts on these organizations that tower over us from on high. Stay tuned…

Want to find out more about Illuminati, you can also find out more at here as my research uncovers more information we will continue to make up pubic.

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For the economically nave and entrepreneurial utopia seekers, this isn’t an article for you. Press that ‘X’ at the top right side of the computer screen and open up a new browser and go to the official Obama page where you’ll get the lies you need in order to feel like your corporate concepts actually have a place in reality.

For those of us who are more comfortable with the truth and understand that the gentle lapping shore is nothing more than a typhoon of lava spinning uncontrollably around you, keep reading. Every second of ever day there is a new crisis that will come to a head via methods by your opposition that is out of bounce and under the belt. They don’t care about your image damage or crumbling client base due to this blatant ‘lie’ or sucker punch aftermath. Your response should be just as dirty and everlasting.

Never allow an individual, client or competitor to get close enough to where they can engage and initiate an offensive but when it happens, you need to take this ‘tap to the chin’ and respond with a sledgehammer to the skull of the opponent. You will need to pummel them from every angle both personally and professionally.

The first thing you need to do is downplay the negative publicity issued by this entity in regards to you or your company. For this you need to take every ounce of legitimacy and industry authority and first call it into question by publicizing concepts that will confuse the public as to the company’s ability to follow through with their claims, next inject cancer into the cell that carries the message attached to this company so that every area of coverage that this company has becomes infected with the message that you put out.

Find out, first about the individual that has taken it upon themselves to publicize their negative opinion about your company, next who is his direct management, who is the executive over this management and next who are their most obvious strategic partners and who is their most critical distribution or sales alliance and finally are they public or a private entity.

With the above information you should chart the entity with a plan for annihilation, this offensive must be quick, strategic, planned to the ‘t’ and without mercy. And finally this devastation must be via third party and as public as possible. The best way to get this done is by calling up localized competitors who have been affected by the market presence of this company and organize them as a regional militia that will infiltrate the entity and follow through on your behalf. To get them to the point of action, show them the advantages of owning the regional market share of this target. Offer them economic supplementation for their efforts. Use an outside social media vendor to help this militia gain the regional advantage and distribution mechanism under their name via your social media vendor. You need to stay in control of the social media distribution so that the information release is timed perfectly.

The attach must encompass the individual personally that initiated this process against your company. Every ounce of legitimacy they have must be called into question and then stamped out of existence so that their presence can’t possibly be perpetuated in the industry by getting another position in this particular niche. Then work your way up the management chain, each time mentioning the initiator that put this into motion.

Corporate crisis management is not a defensive but a war strategy offensive. It’s not an act of ‘reaction’ it’s the act of obscene annihilation that is swift, public and a demonstration to others of what will happen if they try to cross you.

Want to find out more about Powerful Crisis Management Response, then visit Princeton Corporate Solutions site for Economic Power Strategies That Work

The objective of today’s CEO is survival; survival in terms of enterprise position. The CEO has to pick up the shattered remnants left behind by the lies and failures of elected officials and institutions. Today’s senior executive needs to be a congressman, judge, mayor and priest all rolled up into one. The livelihood of one’s employees/constituency depends on the expansion tactics, emotional stamina, intellectual foresight and willingness to enter into an economic cage brawl to protect the company, shareholders and employees that depend on the entity’s survival for monetary sustenance.

Surround yourself with the most proven advisers you can find as you expand and go public. Recruit guerrilla networking maniacs to set up strategic alliances to grow your company into new areas. Expand when competitors expect you to roll up and die. Keep in touch with shareholders. Communicate with newsletters, email, press release and via expert panel interviews on TV and radio.

Step up and take your position at the apex of the influence pyramid of your industry by demonstrating your expert status with podcasts, ipod and ipad information applications, webinars and a solid blog. Give the market what it wants, free information. Make ‘how to’ videos, write informative articles. Educate the public and lead them to your company for facilitation. Always promise low and deliver in a way that is beyond the expectations of the customer and shareholder.

In every environment there are leaders and followers. The leaders will each have a flock. Do your research and initiate communication with these shepherds. Show them the advantages to coming down your path and the rest will take care of itself. Win/win relationships always yield possibilities for capitalization.

Seek out board or advisory positions with inter-industry entities and set up powerful alliances where you can share the weight of publicity and merge distribution channels. Get to know your legislative representation. Find out what bills they are sponsoring and co-sponsoring and offer expert input and cooperation for legislation having to do with your industry. Once you’ve achieved a relationship or mention in a bill, publicize it. Become the face to a movement.

Lastly, do some good! Get involved at the grass roots level and change people’s lives. Volunteer at a soup kitchen, put together a company scholarship to help hardworking seniors go to college, coordinate with your employees to volunteer at nonprofit events and of course you’ll put this interaction through the regular publicity channels to set the standard for your locality as well as your industry.

People no longer believe in their congressman, senator, president or prime minister. These positions are filled by do nothing power enthusiasts. C-level executives step up and step forward. The road will be difficult and challenging to navigate but in these times we need leaders who see the bigger picture and are willing to carry the torch and lead.

Want to find out more about establishing real, long lasting corporate power and position ? , then visit Princeton Corporate Solutions’ blog Economic Globalization Strategies, Power Brokering and IPO Facilitation that can transform the direction of your company, career or campaign.

For decades economic realities have been placed under a black veil of secrecy with its truths and lies known only to the institutional banking elite and we the public just stand like an ocean of monkeys. The system was never exposed, insiders never spoke out.

Yes, this industry has been nothing but lies and chaos, that is, until about 8 years ago. A small consulting firm called Princeton Corporate Solutions began to take this insider knowledge and make it available through very public articles and blogs. The blog on their website is one of the premier global economics and IPO blog stops on every economist’s pilgrimage to seeking and using investment banking, global commerce and IPO knowledge written by the hands of the masters.

The PCS blog does something that no other financial blog in the world does, they take away the technical jargon and in plain English, patiently and painstakingly take the reader by the hand and show them how something like having a personal bank account with a top tier institutional lender can be adding debt to your children’s tax liability 20 years from now.

They talk about the ‘unspoken’ truths of how if a country wants to hurt another country that is not cooperating with insiders, then the insiders want to impose economic sanctions on these decanters and inflict pain by damaging trade relations, threatening IMF intervention or liquidating currency holding to further damage the company who’s not playing by the rules of the establishment. Taking the military into a country is more for statement than anything as economic sanctions are the most powerful tool of war without lifting a single gun and the goal is to get the citizens of the country fed up and wound up so that they force internal changes within their borders to get those sanctions lifted but this rarely happens. The economy will eventually weaken and big business will step in with fists full of Uncle Sam’s money and start introducing the locals to the finer things in life, the luxuries that they could have but their president doesn’t want them to have them etc.

The exposing of how institutional insiders and politicians toy with the system is now termed ‘The Princeton Affect’ named after Princeton Corporate Solutions. “I think it’s a Wall Street Thing” says James Scott, CEO of PCS, “I just got so sick of hearing the lies on TV and having all the zombies at home watching and believing all this garbage. All we are trying to do is help the little guy understand what he is truly up against when trying to run the company in this economy.”

Global economics affects everyone with a pulse on the planet yet so few people understand it, ‘The Princeton Affect’ is the crystallization and simplifying technical economic issues in a way for the common man to increase knowledge and understanding on how to best protect oneself and grow during this difficult time as a business owner or C level executive.

Want to find out more about the Number One Financial blog on internet?, then Brad Heatherington suggests this site on how to choose the best Globalization Consultants for your needs.

For those of you in a mad dash for funding you’ve obviously realized that banks and institutional lenders aren’t going to be parting with their cash anytime soon. The bailout money provided to them by our tax dollars was meant o jump-start the entrepreneurial community and spike job creation but this just as everything else our government does with the shake down capital it rapes from it’s citizens is nothing but smoke and mirrors.

Yes they are taking your money and placing our children in the greasy talon grip of indentured servitude without a choice and yes the banks were suppose to use this bailout money for our economy but the hand is quicker than the eye and here we are again, broke and left in economic limbo as once again the system and the government sucker punched hard working citizens, drug them into a dark alleyway and put the beat down on Joe Public. Who will come to your defense if the government that has an emergency IV hooked up to your bank account and wallet will do nothing but lie as reciprocation for destroying your company, taking your money and pummeling your children into submission as future economic lab rats.

There has been a lot of talk about Regulation d (regulation d 504, regulation d 505 and regulation d 506) also referred to as a Private Placement Memorandum which is a little used process of raising public capital via private placement with an SEC approved process for raising capital for private companies. In a typical economy investors will get involved and let their investment ride while the company restructures and pays out modest dividends prior to the payback of the Reg D payback.

Here is the problem with Regulation D, in these current economic conditions an investor is demanding a built in exit strategy with a time limit and the investment must be done in a strategic, solid manner. A prototypical, off the shelf PPM will have too many restrictions for an accredited investor to be able to sell their shares to a ready market which means the investor will need to hang onto those shares for 24+ months and just hope that the company doesn’t go broke during that period.

Here is an alternative. Use the regulation d rule 506 exemption as a pre public structure to raise just enough capital to get your company moving and use the additional proceeds to go public on the OTCBB (over the counter bulletin board). Place the pre public investor’s names on the s1 so that they can trade without restriction when the company is public just a few months later. There is you exit strategy and optimal capital raise. Make your fund raising efforts count, reg d is a great pre OTCBB structure which will provide the powerful exit strategy that will have investors banging your door down with interest.

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When the principles of a company make the decision to go public there are many things to take into consideration. First and foremost, trying to wade through the pariah infested waters of the OTCBB, Investor Relations and strategic growth strategies on your own is a guaranteed suicide mission and you’ll fail. Find a consultant who understands your business and has the contacts to create a turnkey solution to take you from public to private and all the other necessities you’re company is going to need to make it.

As part of your consultant pre qualifications here are the niches you’re the consultant absolutely must be well versed in order for your company to succeed with the public offering and a solid trading volume post public. Better yet, here is what you’re going to need so you can measure your questions against this list when qualifying the consultants to see who is the best fit.

First you’re company will need structuring. What I mean by structuring is that you’ll need to put a sturdy skeletal structure together to carry around your corporate bag of bones, an iron clad skeletal structure would consist of: board of directors with esteemed educational and professional pedigrees and proven track records for assisting companies in your particular genre with getting to the next level from the level your company is currently at pre public. You also need powerful strategic alliances that will increase your name recognition and overall market awareness by affiliations with inter-industry powerhouses. Use strategic partners for promotion, expansion, resellers, referrals, service and product brokering, name recognition, and more.

Talk to your accountant about your corporate structure. Delaware C corporations are a sturdy home state for public companies as the states statutes go back to the original 13 colonies and offer optimal protection and case law to support a growing public company. Some oversees companies prefer Nevada for their quick fix to the foreign owned company problem but ask your accountant and attorney to give you the pros and cons. Statutory domicile will be the advantage to the home of your corporation but if you are operating in another state you’ll still need to file locally while the state of incorporation can offer legislative support from previous case law history. Don’t believe that you won’t have to pay taxes if you incorporate in Nevada, this simply isn’t the case. Read up on this and then get the real deal from your attorney.

Every public company needs solid CEO, CFO, COO, Board of directors, Board of Advisors, Strategic Partnerships to start off. Now, when you have the above you need to start working on monetize-able purchase orders and offering net terms to your clients, in other words start building your book of business aggressively by offering credit terms. This will make you a stronger company and when investors see your mountain of purchase orders they’ll be impressed and will be more apt to invest. General signed contracts will typically have too many contingencies to have an impact as contracts are not very enforceable whereas purchase orders are like currency and can be monetized if your company finds itself in a crunch. This shows investors that you’re prepared for the ups and downs ahead.

Now after you’ve gone through the s1 comments with the SEC and the 15c211 has been filed by a market maker with FINRA, let’s assume you have your trading symbol and you’re ready to start selling shares. You are going to need a powerful, expensive, rock solid investor relations and market build strategy. Don’t use a pump and dump house as if you do so you will never recuperate. Instead your IR strategy should include: phone room support for announcing your company to industry insiders to create awareness (not selling stock), solid, opt-in email alerts to seasoned, accredited investors looking for stock in your industry, press releases should go out to announce everything from a new executive hire to an new contract to a new strategic partner and anything else that will give you a reason to notify the public on your company’s growth. Expert panel reviews for your C level executives to talk about the industry as an expert insider promote the company to the masses where they will get to see first hand the massive knowledge you possess about your industry which may prompt listeners to investigate your stock for a potential purchase. Don’t forget about viral publicity through high pr video, social bookmarks, blog entry, articles and the prototypical twitter, facebook, myspace and Linkedin properties.

Going public should be part of an overall strategy for expansion as opposed to having a go to just ‘go public’ to raise money.

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When I turn on the TV I’m bombarded with images of senate hearings, global finance leaders, hedge fund CEOs and of course the do nothing politicians we pay to protect us. And when I see them now, I no longer see them as humans like you and me. They are an entirely separate specie. Worse than vampires they feed off of the existence of you, me and our children.

These power players are nothing more than spiders spinning cocoons around our souls and sucking the life out of us all. Before your children have a chance to choose an occupation, university or spouse, these cancerous imps have already begun to roll your child in a paralyzing cocoon tomb where they will proceed to slowly gnaw away at their very essence.

You and I are to blame because we just sit there and watch the idiot box while it all happens. The same banking institutions that are taking our tax dollars to fund multimillion dollar CEO salaries are the ones we go to in order to cash our weekly paychecks. The same crooked, do nothing politicians that rob us blind and are on the take are the people we vote for to keep in office. Wealth management advisers that we trust to take our money and invest so that we can live a few years after the government is through with us are brokering their fund to Madoff con artists and back stabbers.

We say we want change, we though Obama was it but it’s obvious he’s just another hand puppet whose actions are paid off by special interest groups and big oil imps. If you’re a business owner and are serious about change, take your fate into your own hands. When you are looking for funding, stop using banks and institutional succubi.

Take your company to the people with a private placement memorandum or take your company public on the OTCBB. If you have a good business model, then raise money by allowing the populace to profit off of your process. You’d be shocked how quickly you raise money when you offer opportunity to people who are looking for it.

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